Wimpy, a fast food restaurant in South Africa, wanted to let blind people know that they have braille menus, so they prepared hamburgers with buns that had the burger’s description set in braille in sesame seeds. The reactions are great.
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julanipotgieter said:
Whoooo! South Africa baby! Best country in the world…home.
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best kind of marketing—simple, thoughtful, and creative.
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